Zappos.com executive Alfred Lin will share insight into building a brand, culture and company that matters at Real Estate Connect San Francisco conference in August.

Zappos.com executive Alfred Lin will share insight into building a brand, culture and company that matters at the Real Estate Connect San Francisco conference in August.

Lin — Zappos’ chairman, chief operating officer and chief financial officer — will share the top 10 lessons learned developing the popular online shoe store, as well as key insights on e-commerce and entrepreneurship (click here to read an Inman News interview with Lin).

Before joining Zappos in 2005, Lin was with Tellme Networks and LinkExchange. He co-founded the venture capital firm Venture Frogs, which has invested in Ask Jeeves, Tellme Networks and Zappos.

Also slated to speak at the conference, to be held Aug. 5-7 at the Palace Hotel in San Francisco, are Jeff Turner, president of virtual tour provider Real Estate Shows, and Brian Boero, a partner in the real estate consulting firm 1000Watt Consulting.

Following an Aug. 5 welcome address by Inman News founder and publisher Bradley Inman, Boero will explore 20 tools, technologies and ideas for attracting customers and saving money.

Later that afternoon, Craig Newmark — founder of craigslist.org — will engage in a one-on-one discussion with Inman. On Aug. 6, Turner will explore 10 new ways to leverage social media.

The conference will also include workshops and panels on the economy, technology, and marketing geared for real estate professionals and vendors who serve them. …CONTINUED

New this year are "Start Up Alley," where the founders of new companies will be available for face-to-face meetings; and "ConnectTech," an opportunity for chief technology officers, developers, entrepreneurs and product managers to explore innovation in a program tailored to geeks, not marketers (see schedule).

Workshops on blogging and Internet marketing are scheduled for opening day, and on Aug. 6, four "Innovation Tracks" offer opportunities to hear from experts on new products and business models.

Track One, "Market Transformation," will include discussions on foreclosures and the multiple listing service, new tools for due dilligence, and "radical transparency."

Panels in Track Two, "Broker Owner Breakout," will include do-it-yourself marketing and 90-day Web-site makeovers.

Track Three, "The MLS," will offer panels on market analytics, social media, and building MLS sites.

Track Four, "Technology and Media," includes discussions about Amazon’s wireless reading device, Kindle, and connecting with users of "smart" phones and other mobile devices.

–Katie Ramsey

***

What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×