Content Creation vs. Content Curation

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

[php function=1] Both content creation and content curation can help you position yourself as a trusted resource online.  But before acting on either, consider formulating a content strategy. This way, whether you are creating or curating you can be sure that the content you share is valuable and useful to your intended audience.

So what’s the difference between becoming a content creator and/or a content curator?

A content creator is someone who identifies the “needs” within their audience and seeks to help by creating original and highly relevant content. And when you create useful and valuable content, that content is not only absorbed and appreciated, but shared and re-shared….driving consumers of your content right back to you.

A content curator is someone who sifts through the Web to find and deliver the most relevant content for their intended audience. Sort of a Hunter-Gatherer 2.0!  A thoughtful content curator is more than just a broadcaster of information.  It’s someone who understands their brand and their audience well enough to identify the relevancy of the content, as well as the best context for sharing.

When it’s time to choose your mode of operation, don’t worry, you need not be hasty! In fact, you can balance the content you create with the content you curate. By going this route you’re more apt to be consistent with your online sharing. And the more you share extremely valuable content pertaining to a particular expertise…the more you’ll be received as the Trusted Advisor in that topic area.

Can’t view the video, click here.