We have all seen them. Infographics. These marketing graphics capture our attention due to the simple yet interesting packaging of various types of content, they’re colorful, and have one of the greatest click-through rates of content on the Web. Although we all don’t have a graphic design department, or time and money to spend on custom infographics with third-party providers, Infogr.am provides a user-friendly platform for creating free real estate “interactive” infographics.

As a content marketer, it has become more challenging to find ways to capture a mobile and digital audience in a way that is creative. By adding graphics, charts, videos, photos and text among a variety of templates you can create a mobile multimedia graphic for social media profiles, blogs, websites and email marketing, that is all easily shared.

Below is a sample infographic that I had fun putting together (with permission from Raj Qsar of Boutique Real Estate Group) using only some of the features available. I did not use the variety of charts or maps. This example is more like a Web-friendly newsletter or quick update. Using their drag-and-drop feature, it’s easy to rearrange items in order, change headlines, add text, and even do some light branding. I love the ability to use interactive graphics to make it even more attention-grabbing.

Ways you might use Infogr.am for real estate

  • Announce new or just sold listings.
  • Client testimonial videos.
  • Community news or update.
  • Sales or market reports.
  • Fun, quirky survey results in chart form.

These are meant to be quick and simple. Here are a few tips:

  • Use high-resolution graphics and photos.
  • You can use any video from YouTube or Vimeo.
  • You can upgrade to get access to publish as a PDF or PNG file.
  • You can choose colors on the templates with some of the charts.
  • Upload data from Excel to build charts.
  • Create a library of graphics to edit, reproduce and use.
  • Don’t overuse the infographic. It shouldn’t replace traditional marketing strategies, but every once in while it can be a refreshing new way to share your valuable content.

Just Sold!
| Infographics

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription