Whether they are virtual tours of your newest listing or the proclamation of debunking third-party listings syndication, videos can provide excellent results on your website and/or blog.

But do you really know who is watching your videos? Sure, you may have 324 views of your latest short-sale infomercial that you posted online, but wouldn’t it be empowering to know not only who is watching them, but where they are from and if they actually watched the entire thing? Wouldn’t it be beneficial to find that your most common view is a male in Noth Carolina between 45 to 55?

YouTube recently came out with a more in-depth analytics report system, enabling us to decipher and draw some important, behind the scenes knowledge about how effective our video marketing really is.

There are two categories to the YouTube analytics:

  • views; and
  • engagement.

For the sake of this article, I’m going to dive into the “views” reporting category and show you how you can utilize this information to increase your video marketing results.

To access your video insights, head on over to to and log in to your account.

Here’s a quick video on what the analytics overview page entails:

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Virtual tours need to be engaging! They shouldn’t be boring and drag on. This is where I believe taking your own equipment and making something compelling would retain your audience and keep your engagement time higher.

These analytics also prove, once again, that attention spans are shorter than ever — you have to grab their attention and not let it go!

This is where the thoughts I provided above (about whether your videos are truly created for their intended audience) should be considered again, and where taking a hard look at your approach would be highly beneficial.

I believe that YouTube’s analytics are just as important to monitor as your own website/blog analytics. If media is so highly regarded for SEO and ranking, we should be adding this to our monthly to-do list today!

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