Google has just launched an amazing new tool, one that Steve Rubel is calling "a must-bookmark for every PR person and marketer worldwide".

logo_sm1.gif

Google Trends allows you to see a graph based on searches for particular term and its relationship to the total number of searches. (You can also compare up to five terms by separating them with a comma). The result is a graph with peaks and valleys over time, that gives you a good sense of how popular a particular term or topic is. You also get geographical results of where your search is popular.

Here are just a few things that I've learned in using Google Trends:

After a big spike, interest in Zillow seems to be heading downwards.

Not suprisingly, Real Estate searches mirror many of the hottest markets in the US – Tampa, Phoenix etc. More surprisingly, its even more popular in Australia.

Lots of talk about a housing bubble, especially in California. And after a slight lull in 2005 it seems to be on the uptick again.

Has anybody else come up with some interesting results?

Technorati Tags: , , , , , , ,

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription