Google has just launched an amazing new tool, one that Steve Rubel is calling "a must-bookmark for every PR person and marketer worldwide".
Google Trends allows you to see a graph based on searches for particular term and its relationship to the total number of searches. (You can also compare up to five terms by separating them with a comma). The result is a graph with peaks and valleys over time, that gives you a good sense of how popular a particular term or topic is. You also get geographical results of where your search is popular.
Here are just a few things that I've learned in using Google Trends:
After a big spike, interest in Zillow seems to be heading downwards.
Not suprisingly, Real Estate searches mirror many of the hottest markets in the US – Tampa, Phoenix etc. More surprisingly, its even more popular in Australia.
Lots of talk about a housing bubble, especially in California. And after a slight lull in 2005 it seems to be on the uptick again.
Has anybody else come up with some interesting results?