The Listing Metrics dashboard, currently available only to Redfin listing customers, graphs how key marketing and pricing trends change day to day and week to week:
- Online traffic to the listing on Redfin.com as compared to the neighborhood average, so Redfin customers can determine if their listing is competing for online buyers’ attention;
- Sources of online traffic to the listing on Redfin.com, so Redfin sellers can evaluate the effectiveness of promoting their listing on other sites;
- The number of competing broker-listed properties in the neighborhood, so Redfin customers can evaluate supply and demand to determine if pricing conditions are changing; and
- The average days on market for broker-listed properties in the neighborhood, so Redfin customers can determine if their property is taking too long to sell.
Matt Goyer, Redfin developer gives us some the low down of even more features contained in this release.What I’m really excited about is Redfin is finallly using RSS to subscribe to results from a particular release. As Matt admits to, others have been doing this for a while (ZipRealty, Trulia, Estately) but Redfin’s feeds “displays a lot more information in the feed.” He goes on to detail a way to output those feeds to your blog.It’s just too bad Redfin can’t step into Oregon – our ridiculous antirebate laws prevent that. Till then I guess, I’ll be sticking with Roost for my searches.I heard many people continue to question whether Redfin’s model is viable through a downturn in the market – and while I’m not privvy to Glenn Kelman’s exit strategy, one thing’s for sure. They’ve built themselves a very valuable asset that may one day make a very attractive acquisition.