Yesterday, we had a couple of great guest speakers for our topic of lead conversion on our Thursday webinar. We had some real nuggets come out of our Twitter chat @FollowupForever. MY big takeaway? That email for salespeople is NOT email marketing. They are two completely separate things. That nurturing your leads starts with “positioning.” Learn more about that, and if you missed the webinar, you can catch the replay below! Thank you once again to our sponsor, Happy Grasshopper.  If you missed their special giveaways, here is a super-secret link.

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Let’s be honest. Not every lead will turn into a sale. But the leads you generated last year, two years ago — or even five years ago — are buying now. To land those long-term leads, you need to understand the buying signs and the foundations of great long-term follow-up.

In this free webinar, hosted by Inman News’ Laura Monroe, Happy Grasshopper’s Dan Stewart, and special guest Ben Kinney, you will learn:

  • How many leads a successful agent needs every month (it’s a ton less than you think!).
  • What to do with “dead leads.”
  • How following up forever means providing great customer service.

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