There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way of, why do people share?
Sharing content online these days is as second nature as sending an email or a text.
Obviously you know precisely what you want to share online, but have you given much thought about why you want to share?
In a recently published study, The New York Times teamed up with Latitude Research to present their groundbreaking findings on The Psychology of Sharing.
In today’s digital age, we share more content, with more people, more quickly than at any point in our history.
Understanding why people share will help you craft compelling, resonant messages that your customers will want to share.
The more your name and your brand make its way around the Internet, the more you’ll be perceived as an expert in your industry, and the more top-of-mind you will be to your customers – present and potential.
In this session, Brian Brett, Managing Director of Customer Research at The New York Times shares his insights on the different personas of sharers, and the essential steps you should take to get your content shared.