There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way of, why do people share?

How Do you Get Content Shared?

Sharing content online these days is as second nature as sending an email or a text.

Obviously you know precisely what you want to share online, but have you given much thought about why you want to share?

In a recently published study, The New York Times teamed up with Latitude Research to present their groundbreaking findings on The Psychology of Sharing.

Broadcasters to Sharecasters

In today’s digital age, we share more content, with more people, more quickly than at any point in our history.

Understanding why people share will help you craft compelling, resonant messages that your customers will want to share.

The more your name and your brand make its way around the Internet, the more you’ll be perceived as an expert in your industry, and the more top-of-mind you will be to your customers – present and potential.

In this session, Brian Brett, Managing Director of Customer Research at The New York Times shares his insights on the different personas of sharers, and the essential steps you should take to get your content shared.

[php function=1]

Also Read/Watch:

The Past, Present and Future of Augmented Reality [VIDEO]
5 New Start-Ups To Keep an Eye On [VIDEO]


Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription