Another social network?


Do you need another one?

Maybe you do, but I don’t. Not just yet.

In this video, I share why Google Plus is a negative for your productivity…at least for the moment.

[php function=1]Can’t see the video, click here.

It seems like Google Plus is catching on. They are growing faster then MySpace, Twitter or Facebook did.

But you should not be concerned with numbers in the era of online marketing and social media.

How many?

How many, is the wrong question. It reminds me of my times years ago, over seeing the marketing budget for a division of real estate offices. All the vendor sales people pitched with the idea of,

“This many people are subscribed to our newspaper.”

“This road that your billboard will be on gets this much traffic.”

“These many people read our magazine every month.”

Time has passed on the idea of “How many?” when it comes to marketing.


“Who will be there?” is the better question. The question you need to be asking to get maximum return on your marketing dollar and effort.

“Out of all those people subscribed to your newspaper, who owns a home currently? Who will be buying in the next 18 months?”

“With all that traffic passing my billboard, who in there has real estate needs?”

“Who in your readers list has a need for real estate help?”

Do you need to be on Google Plus yet, just because they have 10 million, 20 million, or 50 million users? Be where home buyers, home sellers and your sphere of influence is.

I feel the best play to increase productivity and sales is to focus your effort where you already are to maximize your return. I don’t think Facebook is going away anytime soon. Instead of spending time and energy trying to figure out Google Plus, invest that time and energy into truly engaging your sphere on Facebook, of reaching out to them, of commenting on their updates and showing a true interest in their life and their interests.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription