With all the scrutiny it has been under lately, Zillow could use some good news. That’s why it’s great to hear Zillow was named as one of AdvertisingAge’s “Marketing 50”.

The marketers behind these products broke through the clutter and delivered real impact (and ROI) for their brands.

Other faves on the list Crocs (wear ’em), Trader Joe’s (great snacks), An Inconvenient Truth (saw Gore speak live last month) and Stormhoek (drank it at the Portland Geek Dinner).

Some surprising names on the list too, namely K-Y Touch Massage and the Pussycat Dolls. You can catch the whole report here.

Zillow is definitely deserving of this honor. They’ve taken a relatively obscure function (home appraisals) and made it the subject of water cooler conversations across the nation. All in less than six months. No matter where you stand on the issue of a Zestimates’ accuracy, that’s a remarkable achievement.

Congratulations to all the folks at Zillow.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription