Opinion
Robert Reffkin mentioned at Inman Connect Now that only 20% of agents use a CRM in a meaningful way. From lack of time to feature bloat, adoption is a challenge, but one new work habit each day can help
The industry was surprised when the tech-forward franchise acquired a fan-favorite, but Compass' in-house solution for managing and marketing to contacts is still a worthy industry player
Opinion
Customer relationship management solutions are critical to most in the industry, but they can be challenging to choose. Although common, these features can be executed in a myriad of ways
A new company and product from ex-Zillow ad execs offers more detailed leads and a 12-month automated follow-up plan