7 reasons homebuyers should think twice before buying ‘as is’

7 reasons homebuyers should think twice before buying ‘as is’

In a low-inventory market, buyers are making compromises left and right to secure their future home. But before your buyers commit to an "as-is" purchase, they should know what they're getting into. Here are seven risks to be aware of when buying a ...
By Cara Ameer | Wednesday, Jul 25, 2018
8 things sellers risk when they sell without an agent

8 things sellers risk when they sell without an agent

Unguided decision-making when handling the single largest transaction someone makes can result in a rocky real estate process with issues that could have been avoided....
By Cara Ameer | Monday, Jul 9, 2018
11 things buyers do that agents can’t stand

11 things buyers do that agents can’t stand

Buyer behavior can be confusing, perplexing and downright frustrating for agents at various stages of the purchase process. This is just a glimpse into the annoyances real estate agents face all the time....
By Cara Ameer | Tuesday, Jun 26, 2018
5 steps to prep a show-ready listing every time

5 steps to prep a show-ready listing every time

What can sellers do to make a positive and memorable first impression on buyers and agents? What can they do to eliminate (or at least tame) the scrutiny and instead inspire buyers to visualize a future in the home?...
By Cara Ameer | Friday, May 25, 2018
How to give listing feedback tactfully — even when it’s negative

How to give listing feedback tactfully — even when it’s negative

We’ve all had those showings where the timing (or the seller) just wasn’t quite right. You know, the ones where you walk in with hopeful buyers and walk out less then 10 minutes later with an air of disappointment surrounding you....
By Cara Ameer | Monday, May 21, 2018
Parker Principle 1: How fees will help real estate go from sales to service

Parker Principle 1: How fees will help real estate go from sales to service

The real estate industry has poured enormous sums of money into the improvement of predictive analytics, blockchain tech, virtual reality, artificial intelligence (AI) and countless other technologies -- all this, of course, in an effort to enhance o...
By Cara Ameer | Friday, Apr 27, 2018
8 questions agents should expect at every listing appointment

8 questions agents should expect at every listing appointment

It is often a poker game of sorts; how much information should the agent share and in what way? Is the seller just picking their brain or truly serious about needing the agent's help? Who else may the seller be interviewing?...
By Cara Ameer | Thursday, Apr 12, 2018
34 terms every Florida real estate agent should know

34 terms every Florida real estate agent should know

Real estate has a language all of its own, and there are a few terms and abbreviations you see quite often. Although many real estate terms are universal, every state and locality has it’s own lingo that relates to the real estate process....
By Cara Ameer | Thursday, Apr 5, 2018
Should real estate agents intentionally underprice listings?

Should real estate agents intentionally underprice listings?

The old adage that price reigns supreme in real estate is always at play. Sellers usually want to price their home at the top or above their agent’s suggested range to test the upper limits of what the market might be willing to pay for their home....
By Cara Ameer | Thursday, Mar 15, 2018
7 home maintenance tasks sellers must do before listing

7 home maintenance tasks sellers must do before listing

It’s that time of year again, the 2018 selling season is upon us. If you have clients getting ready to put their home on the market, the task list to prep for the market can seem endless....
By Cara Ameer | Monday, Feb 26, 2018
What quality leadership in a brokerage looks like

What quality leadership in a brokerage looks like

Imagine a real estate brokerage in which the management’s focus is truly 100 percent on agents. Where real estate agents are the customers. Instead of focusing on the next recruit, sales meeting or metric, the brokerage’s management takes the tim...
By Cara Ameer | Wednesday, Feb 21, 2018
Where did Americans move in 2017?

Where did Americans move in 2017?

Like death and taxes, one thing is for certain: Americans are always on the move. The U.S. Census Bureau indicates that nearly 14 percent of the population, which is roughly 40 million people, move each year....
By Cara Ameer | Wednesday, Jan 17, 2018
8 predictions for 2018 that could impact your market

8 predictions for 2018 that could impact your market

Will inventory remain low? Will tax reform redefine where people choose to live? Will it make more sense to rent or own? How does the market move forward from so many natural disasters?...
By Cara Ameer | Friday, Dec 29, 2017
A new home under construction Everything buyers need to know about new builds

Everything buyers need to know about new builds

When it comes to house hunting, buying a brand new home often seems like a much simpler route to take. There is nothing like moving into something that has never been lived in before....
By Cara Ameer | Thursday, Nov 16, 2017
7 outrageous real estate client demands

7 outrageous real estate client demands

Buyers and sellers often misunderstand the scope and responsibilities of a real estate agent. Then again, agents don’t really come with a quantifiable job description, which is a big part of the problem in the first place....
By Cara Ameer | Thursday, Oct 26, 2017
6 things homebuyers love to call out in the final walkthrough

6 things homebuyers love to call out in the final walkthrough

After months of hard work, a home sale comes down to one make-or-break moment: the final walkthrough. That nail-biting buyer pop-by before closing can either delight or disappoint....
By Cara Ameer | Thursday, Oct 5, 2017
7 bogus pricing myths sellers shouldn’t fall for

7 bogus pricing myths sellers shouldn’t fall for

When it comes down to it, the most important advice a real estate agent can give sellers is how to price their home. No matter how beautiful or well-maintained a property may be, how many upgrades it has or how well it shows, if a home is not properl...
By Cara Ameer | Monday, Sep 25, 2017
10 tips to get the home sold once and for all

10 tips to get the home sold once and for all

When you put a home on the market, the clock starts — and the pressure sets in. You only have one opportunity to make a first impression, and you don’t want the home to sit for endless days on market while your sellers get increasingly upset....
By Cara Ameer | Thursday, Aug 17, 2017