Cara Ameer

Cara Ameer brings a unique perspective to real estate as a bi-coastal agent focusing on the Southern California and Northeast Florida markets with Coldwell Banker. She is an award-winning REALTOR, real estate media commentator, author, columnist, industry thought leader and speaker. Cara enjoys doing real estate commentary in print and on camera and is always at the ready to share her insights on a wide range of topics from insider advice, how to get the best deal when buying and selling, best practices as well as the latest trends and market data. Prior to selling real estate, Cara worked in the legislative and legal arenas including the United States Senate, American Bar Association and corporate legal departments. A real estate transaction can often be a confusing conundrum for the consumer. Cara aims to enlighten, empower and inform every customer she serves and offers straightforward, unfiltered advice so that buyers and sellers can make the best decision possible, armed with the best information and strategies available. She is an out of the box thinker that will develop unique approaches and solutions to every real estate situation. She believes every property tells a story and will develop that story across a variety of mediums when presenting a property for sale. Working in real estate since 2002, Cara has navigated through all cycles of real estate markets from pre to post crash, short sales, foreclosures, depreciating values, buyer's markets, seller's markets, challenging appraisals, difficult property inspections and complex repair issues. She has successfully managed real estate transactions and worked with buyers and sellers through the threat and aftermath of natural disasters, having experienced numerous tropical storms and hurricanes. Cara's diverse background allows for immense professional perspective and insight in handling a diverse range of properties and clientele. Whether it is working with a luxury property, second home, new construction, architecturally and/or historically significant home, investment property, general resale, condominium, townhome or vacant land, Cara has never met a challenge she didn't embrace. She thrives on being a highly responsive resource for those that she serves. She is passionate about attention to detail and takes a hands-on strategic approach to every transaction. Cara thrives on being a connector to people and resources and has developed a vast network of agents with a variety of specialties across the country and leverages the power of this network to the benefit of her customers, no matter where they may be moving to.

Opinion

Trump's 1st 100 days in office and its impact on real estate

What the rest of this year will look like under Trump 2.0 with regard to real estate is anyone’s guess. Cara Ameer breaks down the possibilities, problems and opportunities

Apr 29

Opinion

Delayed Marketing Exempt Listings vs. portals: Who's right?

Real estate brokers need flexible business options to meet people where they are and help them make the decisions that work for their unique circumstances, Cara Ameer writes

Apr 18

It's time to reimagine off-market listings: Cara Ameer

A middle ground that provides choices for sellers and options for agents might be just what the industry needs to create movement in the market, broker Cara Ameer writes

Mar 19

Opinion

Will HUD Secretary Scott Turner be good for housing?

Broker and former US Senate legislative correspondent Cara Ameer offers issue-by-issue analysis of the confirmation hearing for Scott Turner, newly confirmed as HUD Secretary

Feb 5

Opinion

Eliminating 'Days on Market' will hurt clients — and your commission

With some calling for the removal of 'Days on Market' data on listings, broker Cara Ameer warns that consumers need context, insight and advice — and concealing the information is a disservice

Jan 21

Opinion

Another NAR bombshell reflects financial waste, hypocrisy

According to Cara Ameer, the National Association of Realtors owes its members an apology along with the option to opt out of membership

Dec 13

Opinion

The NAR commission settlement is final, yet we're still waiting

Bi-coastal broker Cara Ameer takes a look at the post-settlement landscape and wonders whether all the upheaval really helped anyone at all and why the 'solution' is so complicated

Dec 10

7 elements for crafting airtight contracts in a post-Sitzer world

As real estate continues to evolve in a post-Sitzer | Burnett era, contract documents are likely to be refined and modified to reflect current trends, broker Cara Ameer writes

Nov 19

25 contract terms every new agent should master in 2025

Cara Ameer and Nicole Solari share the 25 terms that are crucial for new agents to explain to buyers and sellers without the benefit of crib notes

Nov 19

Opinion

Real estate myths BUSTED in 2024

Cara Ameer writes that it's more important than ever to tout the truth and legitimacy of what is involved with what real estate agents really do and what they are worth

Nov 4

Opinion

A year after the Sitzer verdict, here are my top 5 takeaways

As she reflects on the historic decision and the current state of the industry, broker Cara Ameer offers thoughts on how far we've come and where we still need to go

Oct 31

7 new rules of the road for real estate transactions

In the post-Sitzer-Burnett era, Cara Ameer writes, we must be better informed, better prepared and have thorough consultations with the buyers and sellers with whom we interact

Oct 25

9 ways to protect yourself and your home when storms come

While we cannot control a storm’s trajectory or outcome, writes broker Cara Ameer, there are some things we can do to lessen the stress

Oct 18

10 things new agents do to annoy experienced agents

While no agent is perfect, we should all continually strive for excellence, no matter where we are in our journey as an agent from brand new to very experienced, broker Cara Ameer writes

Oct 10

Opinion

A bicoastal agent's life since the commission rules changed

Selling real estate under the new commission rules is like playing Red Light, Green Light on a tightrope, bicoastal agent Cara Ameer writes. Here’s how her business has been since the change

Sep 3

13 more questions agents should ask about commission settlements

There's plenty that's still not clear as the Aug. 17 implementation deadline approaches, broker Cara Ameer writes. Here's how to make sure your seatbelts are fastened as you brace for impact

Jul 29

12 potential pivot points for buyers planning to represent themselves

Bi-coastal luxury agent Cara Ameer says these thoughtful points can pivot DIY buyer prospects into loyal lifelong clients

Jul 2

Opinion

Thanks to NAR settlement, real estate is in its Wild West era

Bi-coastal broker Cara Ameer outlines the problems, concerns and frustrations inherent in the terms of NAR's commission lawsuit settlement as agents learn to navigate a new reality

Mar 18

Real estate the Australian way? It won't solve US commission woes

Don't buy into the commission rhetoric that says the U.S. should do things more like they do in Australia, Cara Ameer writes. Each country has its own dynamics, customs and economics

Mar 5

Opinion

9 post-Sitzer questions we still don't have answers to

Change always brings chaos and disruption, broker Cara Ameer writes. While many of these issues have been lurking in the background, they illustrate the work that remains to be done

Mar 1

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