Property descriptions are your new AI discovery tool
Listing copy now holds strategic importance for search relevance
Jun 30
New agent, phantom buyers and the career-ending consequences
How a California agent created 3 fake offers to keep a luxe listing from expiring
Jun 29
Europe just connected real estate listings directly to ChatGPT, Claude
What does AI access to listings mean for you and your clients?
Jun 26
7 tips for turning social media content into measurable results
POP.STORE is betting big on real estate’s new creator economy. Here's what you should know
Jun 24
Don't hang sellers out to dry because you're afraid of Opendoor
Cash Now, More Later should be the end of the iBuyer conflict
Jun 10
Tired of cookie-cutter tech? Cloze wants to help you build your own
Cloze's new Forge product allows brokerages to build and deploy custom tech solutions
Jun 2
MoxiWorks just reminded us why platform loyalty can pay off
New leadership. New vision. Here’s why MoxiWorks' latest move should matter to every brokerage
May 28
The consumer education opportunity most real estate agents are missing
A decades-old fraud case shows why agents should educate clients about transaction safety
May 26
What the Purlin-Final Offer merger says about the future of tech
The next wave of proptech will be defined by combinations that create end-to-end systems
May 11
Rezora IO wants to give real estate agents their time back
The company is trying to make repetitive, frustrating tasks more scalable
Apr 22
How agents can help clients navigate the most dangerous part of a real estate deal
Troy Palmquist and Summer Goralik examine a case where fiduciary duty starts close to home
Apr 15
The ‘secret profit’ trap agents don’t realize they’re walking into
How to disclose properly and avoid unforeseen consequences
Mar 25
Put a price tag on potential by working with developers
Troy Palmquist and James Harris talk build potential, deal flow and developer-friendly data
Mar 17
Real estate needs new ways to connect with the tech world
Troy Palmquist writes that the 1st HomeCode Pitch Battle proved that real estate and tech connect best in ways that are less sales pitch and more get-together
Feb 15
Compete with giants: 5 strategies only indie brokerages can pull off
Troy Palmquist and Lauren Henss break down how the best independent brokerages use speed, brand discipline, and agent-centric operating models to win recruiting and market share
Feb 4
Virtual vs. local assistant? You're asking the wrong question
Virtual assistants offer leverage. Local assistants protect your brand. Understanding the difference, Troy Palmquist writes, is what separates scalable agents from overwhelmed ones
Feb 2
Headed to Inman Connect New York? Don’t miss these sessions
As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about
Jan 28
How your brokerage's audit could turn into a regulatory nightmare
Troy Palmquist and compliance expert Summer Goralik point out red flags to watch for
Jan 27
Why every real estate agent needs a signature candle
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
Jan 6
Why agents should participate in a pitch battle in 2026
Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes
Dec 18