To pie or not to pie: Why this team is ditching the treat this year
The pandemic has impacted homeless populations across the country. Rather than the standard advertising-based pie giveaway this Thanksgiving, consider a meaningful alternative. Here's what one mega team is doing
by Carl Medford Nov 10
6 steps for an exceptional buyer experience
Opinion
The right facilitator can help clients not just find the home they desire, but also safeguard their interests throughout the buying journey
by Carl Medford Nov 2
'It's never enough!' How to talk to your sellers about marketing
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
by Carl Medford Sep 22
Who is your client? 4 personality types to watch for
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day
by Carl Medford Sep 16
Sellers putting faith in their Zestimate? 4 steps for getting real on price
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
by Carl Medford Sep 2
Sidestep client conflict: 17 tips for managing expectations
Opinion
The recent extreme sellers market has created equally extreme client expectations. These fundamental steps (and tips for every part of the process) allow you to manage those expectations effectively and win the approval of your most demanding clients
by Carl Medford Aug 25
'Dire days lie ahead': The impact of COVID-19 and wildfires on housing
Opinion
The recent onslaught of wildfires and accompanying smoke blanketing many states are combining with the pandemic with deadly results. It is not just personal health that is being affected — there are significant implications for real estate as well
by Carl Medford Aug 19
The virtual staging advantages even naysayers can’t deny
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
by Carl Medford Aug 11
Name regulations might not be so bad for multistate teams
Opinion
It's fully understandable that teams in Connecticut are frustrated at impending changes that could cost them money and branding. However, if regulation happened nationwide, some commonality from state to state could be a welcome change
by Carl Medford Aug 6
How to ensure your listing finds love online
Opinion
Here’s how to maximize your listing’s potential and capture more online views
by Carl Medford Aug 3
How telling a couple to get counseling led to 4 more deals
Opinion
Buying or selling will always be stressful to some degree. As an agent, recognizing conflict is a critical skill that needs to be developed and honed
by Carl Medford Jul 27
'You'll be on call 24/7': 14 realities your recruiting broker probably didn't tell you
Opinion
Recruiters understand that your chances of surviving your first year in the business are low, and they'll say almost anything to get you onboard. Here is a list of truths they won't prepare you for
by Carl Medford Jul 21
The market is slowing: doldrums or shift?
Opinion
There is no doubt that the market is slowing. The big question is, 'Are we seeing the normal summer slowdown, or is this the long-anticipated shift?'
by Carl Medford Jul 20
New agents, it’s not about the split
So many new agents choose a brokerage by going with the one that offers the highest split. This can not only be a huge mistake, but it can set a newbie up for failure
by Carl Medford Jul 7
Avoid canceled contracts: 3 tips for setting buyers up right
Opinion
The last thing you want is that dreaded post-contract cancellation call from your buyers. Here’s how new real estate agents can avoid it
by Carl Medford Jul 1