Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes
Opinion
The companies that have made the client experience their prime focus are the ones that have gone the distance for decades, regardless of the tech changes or market shifts
Opinion
Integrity first, client first — do that, and the agent piece of the puzzle falls into place naturally
Opinion
Check your vanity at the door, agents: marketing is about them, not you