Erica's Stories

Opinion
The best thing you can do is believe in your strengths as an indie broker and get rid of the perception that you cannot compete with franchise brokers
Nov 22
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
Sep 17
With the market starting to cool, now's a good time to check in with your agents. Are they on track with their goals? Here's how to make the most of agent check-ins and successfully plan for the upcoming year
Aug 25
Choosing a brokerage is about so much more than money or splits. Having a broker who embodies these crucial traits could make the difference between your success or failure
Jul 12
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
Jun 5
Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage
May 20
The extreme lack of inventory has agents in total panic mode. On top of their day-to-day roles, agents now more than ever also have to be friends, counselors and confidants. Here's how to manage the stress of it all
Apr 12
Opinion
One broker reflects on the new realities and lessons learned after a year of adapting to life and work amid COVID-19
Mar 18