Erica's Stories

Opinion
We all need to figure out a way to live online — in the cloud — but we also need a way to survive if our systems go down. Let this real-life hacking horror story inform the way you protect yourself and your business
Mar 24
Opinion
Before you hire your first admin or lay the groundwork for your first buyer's agent, there are nuts and bolts items you need to handle. Here's where to start
Mar 3
These strategies provide positive reinforcement while keeping the budget front and center
Jan 26
Opinion
The best thing you can do is believe in your strengths as an indie broker and get rid of the perception that you cannot compete with franchise brokers
Nov 22
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
Sep 17
With the market starting to cool, now's a good time to check in with your agents. Are they on track with their goals? Here's how to make the most of agent check-ins and successfully plan for the upcoming year
Aug 25
Having a real estate broker who embodies these crucial traits could make the difference between your success or failure as a new agent
Jul 12
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
Jun 5