Find, Target, Convert: Winning Real Estate’s Highest-Value Audiences
Most agents and brokers still market to cold lists while high-intent buyers and sellers hide in plain sight. In this session, learn how property data, contact enrichment, and consumer insights reveal in-market audiences before competitors do.
by Shelby Dunstan May 7
What Zillow’s marketing genius can teach you about social media
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients
Fewer consumers think it's a good time to buy — or sell: Inman-Dig poll
Rapid fluctuations in tariff policies have the economy and the stock market in a volatile state, which is weighing heavily on consumers, the April Inman-Dig Insights consumer survey shows
by Lillian Dickerson Apr 28
BHGRE flexes 'iconic power' in new marketing campaign
Better Homes and Gardens Real Estate has unveiled a new tagline, 'Nobody Knows Homes Better,' in its latest consumer-facing ad campaign
by Marian McPherson Oct 30