Opinion
Transitioning from a nice-to-have marketing tool to a must-have closer, floor plans are having a moment, driven by widespread pandemic-era adoption
Opinion
Technology-driven floor plans are a tool for helping depict the true value of a home and ultimately driving more well-informed financial decisions for buyers and sellers alike
The tool leverages imagery captured by agents in its 3D Home app, which uses a 360-degree camera. The software predicts measurements, calculates square footage and generates a layout
The app, first launched in 2011 and downloaded 18M times since, now uses 3D scanning to capture measurements and indicate doors and windows automatically