Reliance helps South Dakota's oldest brokerage embrace the new
Hegg is an affiliate of Berkshire Hathaway and owned by Edina Realty. It was founded in 1945 when it specialized in farmland brokerage, later expanding into home sales and commercial realty
by Craig C. Rowe Apr 17
Local Logic, Property Panorama integration provides market clarity
Combined functionality could lead to unique marketing propositions, specifically the inclusion of Local Logic’s precise location insights within Property Panorama’s listing marketing visuals
by Craig C. Rowe Mar 20
These up-to-the-minute marketing strategies are getting results now
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
by Bernice Ross Mar 7
Atllas' model undercuts its best asset — its software: Tech Review
A tech-leaning, 100% commission brokerage, the company also sells its software separately to real estate agents
by Craig C. Rowe Mar 1
'Don't ask it for the concept': The limits of AI in real estate marketing
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
by Daniel Houston Jan 23
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
by Darryl Davis Jan 16
Cloze teams with design platform Canva for seamless listing magic
Cloze is the first application in its category to integrate with the web-based graphic design platform Canva, the customer relationship management platform revealed exclusively to Inman
by Craig C. Rowe Dec 12
Redfin rolls out AI-enhanced digital self-staging tool for homebuyers
In partnership with Roomvo, the brokerage and search portal's new Redfin Redesign tool grants homebuyers the ability to alter room finishes while alerting agents to a buyer's growing interest
by Craig C. Rowe Dec 8
Real Geeks new website builder is real fast, SEO-first
The feature was designed to help agents, teams and brokerages publish heavily SEO-optimized websites fit to handle IDX data feeds wrapped around content targeting agents’ specific markets
by Craig C. Rowe Dec 7
How to turn your Google Business Profile into a lead gen machine
If you want to get your name out there, a Google Business Profile is the way to go. Jimmy Burgess shares how to optimize your online presence with this underutilized marketing tool
by Jimmy Burgess Oct 8
5 fresh, must-try ChatGPT strategies for next-level results
Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal discuss how to use ChatGPT to the fullest
by Jimmy Burgess Sep 28
Happy Grasshopper launches new consulting program for agents
The year-long program includes 1-on-1 consultations with team members to assess campaign tactics, review metrics and generate ideas to increase response rates and lead generation results
by Craig C. Rowe Sep 25
Understanding the sales funnel: A guide for new real estate agents
Feeling a little lost about sales funnels? Here's an explainer to break down what they are and how to use them to grow your real estate business
by Jessi Healey Aug 12
CINC rolls out 'Guaranteed Sales Program' to help agents and teams
The customer relationship management platform vowed 'a path to six-figure earnings within 24 months' for real estate agents and teams who follow the program from beginning to end
by Craig C. Rowe Aug 7
How the shift from bricks to clicks is reshaping real estate
Embracing the digital shift is not only essential for survival but also offers immense opportunities for growth and success in the real estate market of the future
by Victoria Kennedy Aug 3