What Liquid Death and E.L.F. can teach agents about standing out
How culture-first branding cuts through algorithmic sameness and content fatigue
by Jessi Healey Jan 17
revive your failed YouTube channel
Transform your YouTube presence into a high-yield business asset by pivoting to search-based content and mastering 'TV-first' viewing habits, new Inman contributor Zac Kennedy writes
by Zac Kennedy Jan 13
Pop culture imagery from Stranger Things symbolizing audience-driven narratives online
Clarity, restraint and trust are the most valuable currencies online as audiences take control, Jessi Healey writes. Here's what viral belief, breaking news and AI discovery reveal about credibility
by Jessi Healey Jan 11
Real estate marketing forecasts for 2026 point to tighter budgets, deeper AI use and rising platform volatility. real estate marketing 2026
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing
by Jessi Healey Jan 5
What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works, real estate content marketing
What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works
by Jessi Healey Dec 27
social media account security for real estate agents
Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation
by Jessi Healey Dec 23
Why the joy deficit is reshaping real estate marketing
As stressed consumers tune out pressure, Instagram's shareable Stories update allows for an effective way for agents to stay visible
by Jessi Healey Dec 22
How Netflix, Disney and OpenAI are redefining control online
From media mergers to AI deals, the latest moves show how power, access and audience ownership are shifting
by Jessi Healey Dec 13
A picture of an old creepy house with a red sky and storms in the background to represent Stranger Things marketing lessons for staying visible in an Upside Down market.
As conditions flip and competition tightens, the show’s focus on identity, trust and hyperlocal expertise mirrors what helps agents stay visible when everything else feels a little Upside Down
by Jessi Healey Dec 8
real estate podcasts
Great podcasts provide better ideas and consistent inspiration, Jimmy Burgess writes, 2 things every real estate needs going into 2026
by Jimmy Burgess Dec 7
In latest industry hook-up, Follow Up Boss and Rechat target industry power users
The companies' 2-way integration means data acted upon in one will be updated in the other. Users can also use Rechat’s tools to identify and contact existing FUB lists and leads
by Craig C. Rowe Dec 2
real estate digital footprint
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents
by Troy Palmquist Dec 2
Zillow’s SkyTour uses complex 3D tech to simplify home search
Gaussian splatting is an obscure AI-based visual data capture technology introduced for commercial use in 2023. It's now behind Zillow's latest update to its Showcase Listing lineup
by Craig C. Rowe Nov 25
In crowded virtual staging category, Collov AI offers ease, affordability: Tech Review
Collov AI is an AI-powered home design platform that specializes in fast, easy virtual property staging
by Craig C. Rowe Nov 24