If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess
For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences
Opinion
If you’re arguing for secrecy in a marketplace that is built on trust and efficiency, Bright MLS CEO Brian Donnellan writes, then maybe it’s not the model that’s outdated — maybe it’s the mindset
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
Failure isn't final. 'Sellebrity' agent Kofi Nartey offers hard-won wisdom for excelling with the world's most sophisticated clients after 22 years
High-end real estate authority Kofi Nartey offers tips from upscale brands like Louis Vuitton and the Ritz-Carlton on how luxury real estate agents can deliver exceptional client experiences