HouseWhisper wants to own the whole lead lifecycle, not just the first call
The Seattle-based startup moves beyond answering leads to nurturing and routing them
by Nick Pipitone May 27
Zillow is making itself 'increasingly indispensable' with AI
Zillow's revenue rose 18 percent annually to $708 million during the first quarter
by Marian McPherson May 6
What you should know about Zillow Pro: 'If you're already married, I'm going to stop offering you dates'
Jun Choo unpacks how Zillow Pro could completely change how agents manage relationships
A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
This startup wants to be the brain of every real estate office
The shift toward brokerage-wide AI signals a move from single tools to fully integrated systems
by Nick Pipitone Mar 27
This Canadian broker built an AI assistant to run his back office
Broker Daniel Foch built an AI real estate assistant using the open-source platform OpenClaw
by Nick Pipitone Mar 12
Stop chasing leads: How ‘boring’ built this $750M brokerage
On this episode, broker Eric Bramlett dives deep into the systems, philosophy and people that power his high-retention (90%), high-referral brokerage of 148 agents
560 deals and $400M later: How this team leader found his grit
In this episode, Power Real Estate Group's Jeffery Mcgonigle shares how he went from new agent crying in his car to leading one of the most productive teams in California with 160 agents
The 'micro team' strategy that sold 1,000 homes in 2025
The Hogan Group’s Mike Hogan and Alicia Pittman share how they’ve built a top-performing, 80-agent team in Virginia that still feels personal thanks to micro teams, mentorship and leadership
Washington agent sues Zillow for alleged mortgage steering
Another class-action lawsuit, this time from a Washington state real estate agent, has accused Zillow of illegally steering business to Zillow Home Loans
by Lillian Dickerson Jan 20
How this team leader closes 950 deals a year on cruise control
How do you lead a 70-agent team to 950 deals a year without burning out? In this episode, Matt Delhougne, shares the systems, structure and mindset behind his massive St. Louis team
This team will do 500+ deals in 2025. Take a look at their playbook
Tom Toole leads a 50-agent team in Philadelphia. On this episode, he breaks down his 3 lead pillar system, how he increased sphere deals by 42% in one year and the tech stack running it all
How this broker built a $750M business on leads, standards, guts
Jim Trueblood built the largest Zillow and Realtor.com partnership in Indiana, scaled a 225-agent brokerage and did it all by betting big — on himself, leads and raising the darn standard
In latest industry hook-up, Follow Up Boss and Rechat target industry power users
The companies' 2-way integration means data acted upon in one will be updated in the other. Users can also use Rechat’s tools to identify and contact existing FUB lists and leads
by Craig C. Rowe Dec 2
Zillow Flex class-action complaint now includes RICO allegations
A class-action complaint against Zillow over its Flex referral program has been expanded to include more plaintiffs, defendants and claims, including racketeering allegations
by Marian McPherson Nov 19