Opinion
In today's volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients' interests first
Opinion
Twenty-five plus years into the real estate digital revolution and most of the money and innovation has been focused on helping homebuyers. That's about to change
Opinion
You might want to discuss these common issues upfront with your client to prevent drama
The massive class-action antitrust suit specifically cites training scripts as evidence KW engaged in steering buyers away from low-commission listings
Opinion
Position yourself as the expert by showcasing your local knowledge, addressing questions and helping sellers understand what they don't know about the process
Benjamin Brown, a partner at Cohen Milstein and co-chair of the firm's antitrust practice group, is a lawyer whose name the real estate industry may come to know well
45% of homeowners don't know they pay the buyer's agent commission when a home sells
Opinion
Pay close attention to the details, and you'll create a memorable first impression for every buyer
Opinion
Do what you say you're going to do, and you'll win your clients over for life
Opinion
Improve your understanding of the local market, and make the home more as appealing as possible
Zillow Group COO Amy Bohutinsky discusses Instant Offers
Georgia broker shares success in converting a client
Opinion
Well-funded internet entrepreneurs are focused on homesellers with a powerful partner -- Wall Street
There's a definite lack of housing inventory, and part of it can be attributed to sellers staying put
Opinion
The industry leans toward hyperbole in listing descriptions, presentations and attitudes