Jeff's Stories

Opinion
Net is a more complicated datapoint to calculate. Split is surely a factor in the calculation, but net is the bottom line
Apr 7
Opinion
You may think you know how to talk to buyer leads but today's market offers different challenges. Avoid these three things in your first contact with a buyer
Mar 15
Opinion
The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, agents need to adapt and add value to stay ahead of the competition
Nov 25
How do you know if you'll commit to a new tool, program or resource? Too many agents give up before seeing their goals through, so before you pull the trigger, use these steps to determine if you should move forward
Aug 25
Opinion
While hiring staff to take on tasks you’re not best at is a common way of growing a team, it can be incredibly costly to hire out a task you haven't mastered yet. Here’s what you should consider before opting to 'hire it out'
Jun 14
Although we're about to ease into a summer of uncertainty, agents still have an opportunity to take advantage of the months ahead and rev up their business — and they can start by tackling these 12 strategies
Jun 25
Opinion
A Detroit-based agent shares why it's time to stop holding your tongue on racial injustice, plus some resources to better educate yourself
Jun 4