7 must-do tasks to prep your listing for the market  
Preparing a listing to bring to the market is where you can set your service apart. Proper planning during the pre-listing period is essential for a successful sale process
by Laura Stace Jan 9
Pending home sales post record drop as deals die and price cuts soar
Inflation and mortgage rates took a hefty toll on homebuyers in October, with a record 60,000 home-purchase cancellations during the month, according to new data released Monday
by Marian McPherson Nov 21
RealScout launches 19th Buyer Graph in Southwest Florida
14 brokerages have partnered to launch the Southwest Florida Buyer Graph, which hosts real-time anonymized buyer data and habits and climate risk data
by Marian McPherson Sep 15
Households with school-age kids likely to lead fall homebuying rush
Households with school-age children will account for 22.5% of all home sales over the next 10 months, according to analytics firm TKI's latest predictive report. Here's how to market to them
by Marian McPherson Sep 15
This is the best time for homebuyers' agents to lock in a deal this fall
Realtor.com's 'Best Time to Buy' report revealed Sept. 25 to Oct. 1 is the best time for buyers to seize early-season savings as rising mortgage rates and booming inflation clobber demand
by Marian McPherson Sep 14
Buyers are leaning on contingencies to bail out of deals, Redfin CEO says
During his latest appearance on CNBC, Redfin CEO Glenn Kelman shared how buyers and sellers are locked in a battle of the wills as the market slowly shifts in buyers' favor
by Marian McPherson Sep 1
Gary Keller: The current market is 'the most confusing I've ever seen'
At Keller Williams' annual Mega Camp conference, founder Gary Keller prepared agents for a rough 2023 as slowing home sales and other economic factors push everyone to the brink
by Marian McPherson Aug 23
Homeseller blasts messy buyers in viral TikTok. Oh, and there's a goat!
TikTok user @fortdefiance said she asked a real estate agent to show her home to a family. When she returned home, she noticed something askew — but the injured baby goat wasn't the problem
by Ben Verde Jul 6
Flat-fee HomeLister to use Series A funding for national expansion
Already in 17 markets, the alternative sales platform secured $10M in a Series A round led by M13 and Homebrew. It's the second flat-fee or discount service to earn financing this month
by Craig C. Rowe Jun 30
Shut the front door! This 1 design choice can net sellers $6,500 more
Homebuyers love bold neutrals on front doors, while they eschew unorthodox shades like pink and cement grey, according to survey results released Thursday by Zillow
by Marian McPherson Jun 23
Keller Williams partners with homeselling program 72SOLD
The program aims to list and sell homes within 72 hours. With the partnership, KW agents across the globe will receive 72SOLD training for a referral fee
by Marian McPherson Jun 13
'Sellers are starting to freak out:' Redfin CEO sees market slowdown
During his latest CNBC appearance, Redfin CEO Glenn Kelman said rising mortgage rates, softening home price growth and changing buyer attitudes are all signs of an impending shift
by Marian McPherson May 27
More sellers are dropping their prices, but buyers see little relief
15 percent of homesellers dropped their asking price during the four-week period ending May 1, compared to nine percent of sellers last year
by Ben Verde May 9
10 unique strategies to create listings where there are none
Opinion
Generating listings in today's competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Bernice Ross spells out some top options to consider for your business
by Bernice Ross Apr 19
Millennials ditching starter homes will lead summer inventory boost
Realtor.com's latest housing report revealed 64% of homesellers plan to list their homes by October. Millennials are primed to lead the charge as they ditch starter homes for bigger abodes
by Marian McPherson Apr 6