real estate social media blueprint example from Omer Reshid
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
7 smart follow-ups to turn networking into relationships
The real work begins after the networking event, Coldwell Banker Warburg's Kevelyn Guzman writes. Here are 7 tips to make meaningful connections post-event
by Kevelyn Guzman Jan 30
Agents on social media in 2025: 'Just get out there and record'
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media
by Lillian Dickerson Jan 22
Trending: Seeing Red (Book) and getting flashy on Bluesky
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
by Jessi Healey Jan 21
powerful chatgpt prompts for real estate agents
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology
by Jimmy Burgess Jan 16
Trending: Say bye to fact-checkers, hashtags and TikTok
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky
by Jessi Healey Jan 10
How to build a real estate business with proven strategies
Ready to get growing in the new year? Jimmy Burgess shares practical, actionable strategies to help you meet your goals
by Jimmy Burgess Jan 9
Robert Reffkin predicts the end of Clear Cooperation in 2025
The Compass CEO, long a critic of the polarizing NAR rule, believes that the real estate industry as a whole will finally come around to his view in the near future
by Jim Dalrymple II Jan 6
A home in front of an Instagram background to symbolize Instagram for real estate agents.
Education, inspiration and entertainment: You'll find it all on Instagram. Jimmy Burgess shares the 25 must-follow accounts tailor-made for real estate agents in 2025
by Jimmy Burgess Jan 3
7 simple, smart social media strategies savvy agents swear by
Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes
by Sean Frank Dec 4
About to expire? How to hit reset on stale listings (and salty sellers)
Hit the refresh button with your sellers, and build buzz around the property before it expires
by Bernice Ross Dec 4
From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
by Jimmy Burgess Dec 1
Treat yourself to leads using these Halloween Instagram tricks
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture the Halloween hijinks in your market and share them on Instagram to give your business a boost
by Bernice Ross Oct 23
Anywhere joins push to reform NAR's Clear Cooperation Policy
Documents obtained by Inman show Anywhere shares some — but not all — of Compass' concerns with the rule while on Thursday Compass CEO Robert Reffkin reiterated his call to ditch the policy
by Jim Dalrymple II Sep 27
Umansky threatens to sue NAR as pocket listing pressure mounts
The Agency CEO and founder said he plans to revive a lawsuit against NAR over a pocket listing network. The threat came days after NAR officials convened to reevaluate Clear Cooperation
by Jim Dalrymple II Sep 17