online home browsing increased in march
Pending sales surged even as mortgage rates climbed nearly half a point in the month
by Jessi Healey Apr 6
Home search is going AI-first with Realtor.com as attention gets harder to earn
How platforms are adapting to where buyers go first — and what actually stops the scroll
by Jessi Healey Apr 4
Rising prices, cooling demand: Interest rates hit a 6-month high
Mortgage rates reached 6.38% as the Iran war rattled bond markets
by Jessi Healey Apr 2
Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 
Legal pressure, AI pullbacks and advertiser retreat expose attention-driven growth tradeoffs
by Jessi Healey Mar 28
Instagram, Google and Disney reveal new discovery tools 
New social, search and streaming features point to a more curated, controlled path to visibility 
by Jessi Healey Mar 21
AI, TikTok search and screen-free tech reveal a growing disconnect 
Audience behavior suggests many users want more human and offline experiences 
by Jessi Healey Mar 14
OpenAI backlash, McDonald’s memes and Ford’s F1 return show perception drives the conversation 
Headlines show how perception shifts online and what to know about storytelling and risk
by Jessi Healey Mar 7
ChatGPT tests ads, Meta restructures messaging and AI reshapes search visibility
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
by Jessi Healey Feb 21
From Bad Bunny’s halftime show to hyperlocal feeds: Culture is reshaping social strategy
A performance on live TV quickly turned into a full-scale social moment, pushing platforms and audiences alike toward more participation, Jessi Healey writes
by Jessi Healey Feb 13
From TikTok to Meta to local businesses, accountability pressure builds
As Meta monetizes Threads and TikTok wobbles under new ownership, a notable lawsuit asks whether engagement-driven design has gone too far, Jessi Healey writes
by Jessi Healey Feb 2
Pop culture imagery from Stranger Things symbolizing audience-driven narratives online
Clarity, restraint and trust are the most valuable currencies online as audiences take control, Jessi Healey writes. Here's what viral belief, breaking news and AI discovery reveal about credibility
by Jessi Healey Jan 11
Real estate marketing forecasts for 2026 point to tighter budgets, deeper AI use and rising platform volatility. real estate marketing 2026
From tighter budgets to deeper AI integration, 2026 is shaping up to be a year of higher stakes for social and digital marketing
by Jessi Healey Jan 5
social media marketing
Love it or hate it, social media is part of generating business today. This month, we'll provide real-world, actionable strategies that are working now
by Inman Jan 1
What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works, real estate content marketing
What Google searches, Wrapped recaps and backlash trends revealed about trust, value and what actually works
by Jessi Healey Dec 27
social media account security for real estate agents
Real estate agents are high-trust targets. A compromised Instagram or Facebook account can turn into a fast-moving scam aimed at your sphere, your clients and your reputation
by Jessi Healey Dec 23