Trending: Agents, it’s time to show your face (and find your voice)
From voice notes to video hooks, the latest updates across Instagram, TikTok and LinkedIn prove 1 thing: Connection is personal. Jessi Healey breaks it down
by Jessi Healey Jun 1
Trending: Google goes all-in on AI — are you ready?
From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 24
Trending: National parks get spicy, TikTok gets inclusive
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
by Jessi Healey May 18
Tech, scale and strategy fuel Q1 wins across real estate
From Zillow’s return to profit to CoStar’s continued growth, Q1 earnings reveal how companies are adapting — and competing — in a shifting market
by Jessi Healey May 15
Trending: A winning gorilla debate answer, and TikTok holds on
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
by Jessi Healey May 11
Trending: AI arms race, Reels remix and posting 5 times a day
Jessi Healey breaks down Meta’s new AI app, Instagram’s creative updates, and the fine line between funny and flop when brands go viral
by Jessi Healey May 3
Trending: Fewer humans, more messages and maybe a Reels app?
Jessi Healey explores the rise of virtual influencers, Meta’s shifting platforms and how real estate pros can keep showing up in a less human — but more connected — digital world
by Jessi Healey Apr 27
Trending: Skipping the middleman, 'White Lotus' energy, travel trends
Unpack the latest platform shifts, viral trends and cultural cues — from direct-to-source buying to travel-driven storytelling and meme-powered marketing
by Jessi Healey Apr 19
Trending: Ownership shifts, joyful strategy and smarter reach
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
by Jessi Healey Apr 14
Trending: Mixed signals, faster Reels and evolving replies
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving — and what it means for visibility, strategy and control
by Jessi Healey Apr 4
Trending: Flashes, edits and (still) no clarity on TikTok
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
by Jessi Healey Mar 23
Trending: Community Chats, TikTok photos and LinkedIn video
Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for agents and brands
by Jessi Healey Mar 14
Trending: Instagram’s guide, Meta’s AI and TikTok’s next move
Instagram shares its growth strategy, Meta pushes AI-driven engagement, and TikTok restructures its creator tools. Marketing expert Jessi Healey shares what it all means for agents
by Jessi Healey Mar 7
Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement
by Jessi Healey Feb 28
Rentals, tech and efficiency drive real estate’s Q4 earnings
Companies doubling down on rentals, AI and streamlined operations pulled ahead, while others struggled with agent attrition and slowing sales
by Jessi Healey Feb 27