As the blogosphere gets more crowded, bloggers will need to focus on a clear target audience to cut through the noise. This open-forum discussion will take real-life scenarios and explore how bloggers can narrow in on a business plan for their blogs without painting themselves into too small a corner.
In just a few years, blogging has gone from an obscure word for online journaling to a powerful business tool and innovative publishing platform for all sorts of content. What will blogging look like in years to come? Where will publishers and bloggers push this medium next? Get a glimpse of the future of blogging through the eyes of one of its most successful pioneers, Lockhart Steele, founder and publisher of Curbed.com.