How to defuse explosive real estate situations
Conflict with clients and colleagues is stressful, Bernice Ross writes. Find out how to respond to and deal with that stress so that it doesn't take a toll on you or your transactions
by Bernice Ross Oct 18
How to close more listing appointments in today's market
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
by Bernice Ross Oct 18
How every agent can max the impact of social media
Want to be more effective on social media and reach even more potential clients? Bernice Ross shares how to take your posts, Stories and Reels to the next level
by Bernice Ross Oct 15
How to choose the right broker for you: Facts for every new agent
Ready to begin your career? Trainer Bernice Ross writes that your choice of brokerage is an important one, so here's how to make the right decision
by Bernice Ross Oct 8
This hidden barrier is blocking you from achieving real estate success 
Excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance
by Bernice Ross Sep 26
Mom-and-pop flippers make the dream of homeownership a reality
Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business
by Bernice Ross Sep 25
5 strategies to unlock your negotiation power in real estate
If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes
by Bernice Ross Sep 18
A squirrel nibbling on an acorn to represent negotiation nibbling.
Stop small requests from turning into expensive deal concessions
by Bernice Ross Sep 17
10 face-to-face negotiation secrets every agent should know
Proven strategies to help you get your game face on
by Bernice Ross Sep 16
Big Brother’s little brothers are watching you
Opinion
Feeling like your listings are under scrutiny? They are. Bernice Ross lets you know more about the tools and techniques MLSs are using to ensure compliance with new commission rules
by Bernice Ross Sep 4
Pressed for time? Here’s how to make more in your schedule
Ditch these 6 common time management myths, and pick up as many of these 10 proven strategies from author and coach Bernice Ross, and you’ll find more time in your day to day
by Bernice Ross Sep 2
7 strategies for creating better opportunities in your business 
The difference between those who thrive and those who merely survive isn’t luck — it’s the choices they make, trainer and author Bernice Ross writes
by Bernice Ross Aug 21
Using your personal credit cards to pay your business expenses? Stop!
About 80% of business owners fall into the trap of using personal credit and financial resources to run the business. Trainer Bernice Ross shares expert strategies to get your finances in order
by Bernice Ross Jul 12
Cool down debt, heat up investing with these tools of the trade
Trainer and author Bernice Ross talks with Tanisha Souza, CEO and president of Tardus, about financial freedom and how to get off the commission roller coaster ride
by Bernice Ross Jul 3
Mark 2024 down in the books as the year WomanUP! roared
Opinion
WomanUP!, a women's leadership initiative of the California Association of Realtors, was on a whole other level this year, writes speaker and attendee Bernice Ross. Here's why
by Bernice Ross Jun 21