How the 'House Then The Car' is changing black homeownership
When he became president of NAREB a year ago, Donnell Williams found that Black millennials with incomes over $100K are not purchasing homes. Here's what he did to shift their perspective on homeownership
by Steve Cook Oct 29
Does the housing ladder still work?
Opinion
The idea is that most people begin their homeownership journey with a starter home and make their way up to more expensive housing. But is that theory still valid — especially now during a pandemic?
by Steve Cook Aug 11
How to give first-time buyers the low-down on down payments
Helping millennial homebuyers find the right loans for them
by Steve Cook Feb 25
7 facts about FHA loans you should know

Knowing more about how FHA works — and how to work with FHA — helps agents identify opportunities for their first-time buyer clients, who make up one in three buyers today. FHA is not for everyone, but for millions of young families, it is the piece that is solving the homeownership puzzle.

by Steve Cook Feb 16
Are low down payment loans really riskier?
New research suggests that they're not
by Steve Cook Feb 6
How the single-family rental investment landscape has evolved in the past decade
Institutional investors are turning to construction and iBuyers to provide single-family home rentals
by Steve Cook Jan 9
Will millennials rent forever? Study shows they believe so
A new Apartment List study provides the first hard evidence that large numbers of millennials who would like to become homeowners are so frustrated that they have changed their minds, at least for now
by Steve Cook Dec 5
When is the best time to buy a house?
Opinion
There are a million different rationales you can use to convince clients on timing. It really depends on their circumstances
by Steve Cook Oct 14
Competition for starter homes will only heat up. Here's why
Opinion
Market trends and emerging businesses and tools are hampering the dream of buying a home for 19M millennials who are stuck renting
by Steve Cook Aug 14
Is there a 'Clever' solution to the confrontation over commissions?
Flat-fee discount brokerage Clever Real Estate thinks there absolutely is
by Steve Cook Mar 27
A couple looking at a home with an agent
Options like ClosingCorp and CFPB's 'Know before you owe' program are helping buyers take the guesswork out of closing costs
by Steve Cook Jan 4
How are Airbnb wars impacting real estate?
Feeling a shift? It's not just your imagination
by Steve Cook Nov 2
Is title insurance worth the cost for your buyers?
Here's how to talk to your clients about this closing expense
by Steve Cook Nov 1
Why built-to-rent homes are booming
Could this be the answer for everyone being priced out of homeownership?
by Steve Cook Jun 14
Will the Department of Justice take on pocket listings?
Thoughts on 'off-market' listings differ across the industry, but what will the DOJ say about them?
by Steve Cook Jun 4