Another Bitcoin real estate marketing ploy -- this time in the Hamptons

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

Philipp Preuss says he had to school his real estate broker, Amadeus Ehrhardt of Brown Harris Stevens, on the digital currency Bitcoin before putting his four-bedroom ranch in the Hamptons on the market for $799,000 in cash or the equivalent value in Bitcoin, Candace Jackson reports for The Wall Street Journal’s Developments blog.

Offering to take Bitcoin seems to be a good marketing ploy, if nothing else. When former Aladdin casino owner Jack Sommer put his Las Vegas mansion on the market for $7.85 million, payable in Bitcoin, he got the same kind of media attention that Preuss is getting now. Source: blogs.wsj.com