Another Bitcoin real estate marketing ploy -- this time in the Hamptons

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Philipp Preuss says he had to school his real estate broker, Amadeus Ehrhardt of Brown Harris Stevens, on the digital currency Bitcoin before putting his four-bedroom ranch in the Hamptons on the market for $799,000 in cash or the equivalent value in Bitcoin, Candace Jackson reports for The Wall Street Journal’s Developments blog.

Offering to take Bitcoin seems to be a good marketing ploy, if nothing else. When former Aladdin casino owner Jack Sommer put his Las Vegas mansion on the market for $7.85 million, payable in Bitcoin, he got the same kind of media attention that Preuss is getting now. Source: