California-based Century 21 Hometown Realty has signed RealBiz Media Group Inc. to run a video distribution network for all of Century 21 Hometown Realty’s real estate listings employing “fully interactive, free-standing video microsites that are optimized to drive SEO and Video SEO” to the brokerage’s website, the companies said.

The initiative is part of Century 21 Hometown Realty’s goal of becoming less dependent on purchasing ads through Google. The company has 375 agents who typically represent 250 to 400 listings in San Luis Obispo, Santa Barbara and Ventura counties. Source: marketwired.com

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