A Jackson Hole, Wyoming, real estate broker who was worried that the mountain resort community wasn’t doing enough to market itself to foreign visitors has taken it upon himself to become a one-man chamber of commerce, opening up a visitor center that’s aimed at helping Chinese visitors find their way around.

Actually, Jackson Hole — a “gateway community” to Yellowstone National Park — already has a chamber of commerce, which a spokeswoman says does consider China “a target market.”

That’s not good enough for Bruce Simon, broker-owner of Prime Properties of Jackson Hole, who says 60 million Chinese will make overseas trips this year.

Simon has installed Li Wang, a Mandarin-speaking teacher, to run the “East Meets West Chinese Information Center.” She’s helping tourists discover hidden gems like the shooting range and the Bar J Chuckwagon, the Jackson Hole News & Guide’s Brielle Schaeffer reports.

It may come as no surprise that Simon also offers real estate and investment tours. “Chinese are buying real estate all over the U.S,” he told the paper. Source: jhnnewsandguide.com.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription