Prudential Connecticut Realty rebrands as Berkshire Hathaway Home Services

Prudential Connecticut Realty has become the second HomeServices of America brokerage to rebrand under the flag of Warren Buffett’s new franchise brand, Berkshire Hathaway HomeServices.

The Fairfield County-based brokerage is now Berkshire Hathaway HomeServices-New England Properties. The company’s Rhode Island Realty division also transitioned to the new brand, and will operate as New England Properties, the Stamford Advocate reported.

“Prudential as a real estate brand is going away,” HomeServices of America CEO Ron Peltier said. “We wanted to be a franchise business and have a national network and one around the world.”

San Diego-based Prudential California Realty last week became the first of 26 Prudential-affiliated brokerages to follow through on commitments to transition to the new brand as early as the fourth quarter. Source: stamfordadvocate.com