TripAdvisor may have pulled the plug on plans for a $50 million national TV ad campaign after testing ads in several markets this summer, Investor’s Business Daily reports, citing a Cowen & Co. report that notes testing wrapped up in July.

The ad campaign was supposed to support the launch of TripAdvisor’s “metasearch” platform, which uses a price search tool and allows users to book hotel rooms and make other travel arrangements directly.

Zillow CEO Spencer Rascoff was recently elected to TripAdvisor’s board of directors. Source: news.investors.com.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top