ZipRealty CEO Lanny Baker tells the San Jose Mercury News’ Pete Carey that there’s a “once-in-history transformation happening in our industry” as digital offices and mobile devices displace paper-based, brick-and-mortar brokerages.

“I think the real estate industry has spent the better part of the last decade trying to fight technology,” Baker says of agent ratings in particular. “But who are you kidding? It’s going to come. If we as brokers and agents don’t embrace and develop it and push it forward, someone else is going to. The change is inevitable. Consumers are asking for this so loudly and so clearly.” Source: mercurynews.com.

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