Rookie real estate agent William Ritter learned quickly from friends and clients that many people find real estate agents on Facebook or Twitter plain annoying. Many agents post about open houses and tweet bone-dry real estate stories, churning out promotional content that lacks even a shred of interest to non-buyers or -sellers, said Ritter, a 2008 graduate of the University of Southern Indiana and Realtor at F.C. Tucker EMGE. "They usually defriended those agents that only post things that are business-related," he said, speaking of people he knows who once followed real estate agents on social media. To cultivate a following of people who actually enjoy being connected to him on social media, Ritter turned to memes. Memes -- ideas and concepts that often spread virally becau...
Apr 29, 2013 by Inman
Mar 13, 2013 by Meg Herbert