Brokerages, rental sites vie with big 4 real estate portals for audience share

Zillow, Trulia, realtor.com and Yahoo Homes account for 35 percent of traffic

The big four real estate portals — Zillow, Trulia, realtor.com and Yahoo Homes — continue to dominate the real estate category, accounting for more than 1 in 3 visits in September, according to data from Web analytics company Experian Marketing Services.

But scrappy brokerages like Redfin and ZipRealty continue to mix it up with rental sites for the traffic that’s left, a list of top 20 real estate portals compiled by Experian shows.

Top 20 image via Shutterstock.
Top 20 image via Shutterstock.

Also noteworthy:

  • Century 21 and Re/Max are the only franchisors with websites in the top 20.
  • A public-facing website operated by the Houston Association of Realtors, HAR.com, is on the list.
  • Referal site Connectwithlife.com debuted on the list in August.

Websites

Total Visits

Visits Share

Rank August 2013

Rank July 2013

Rank June 2013

Zillow

54,186,720

14.07% 1 1 1
Trulia.com

33,745,644

8.76% 2 2 2
Realtor.com

25,727,652

6.68% 3 3 3
Yahoo! Homes

20,532,955

5.33% 4 4 4
Homes.com

11,059,147

2.87% 5 5 5
FrontDoor Real Estate

6,561,458

1.70% 49 82 59
Apartment Guide

5,625,068

1.46% 7 7 7
MSN Real Estate

5,571,506

1.45% 6 6 6
Rent.com

4,775,064

1.24% 9 9 9
LoopNet

4,382,429

1.14% 11 13 13
Redfin

4,289,341

1.11% 13 15 12
ZipRealty

4,067,369

1.06% 12 11 11
MyNewPlace

4,004,933

1.04% 8 10 14
Apartments.com

3,952,077

1.03% 10 12 10
Century 21 Real Estate

3,862,093

1.00% 14 14 15
ForRent.com

3,615,202

0.94% 16 17 16
ConnectWithLife

3,567,174

0.93% 17 21 25
HomeAway

3,313,743

0.86% 15 8 8
Re/Max Real Estate

3,162,756

0.82% 18 16 17
HAR.com

3,147,956

0.82% 19 18 18
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