Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Realtor.com's new agent matching tool is not yet out of beta, but has nonetheless attracted the attention of at least one competitor, NeighborCity.com.American Home Realty Network Inc., which operates real estate listing portal and agent ratings website NeighborCity.com, has sent realtor.com operator Move Inc. a cease-and-desist letter alleging Move's "AgentMatch" tool infringes on NeighborCity's trademark registration of the term "Agent Match" and that the tool itself potentially infringes on a patent application filed by NeighborCity in 2010.NeighborCity has a similar tool, also called "AgentMatch," that serves up agent recommendations based on transaction data. In its cease-and-desist letter, the company demanded Move stop using the term "Agent Match" in association with the m...