MLS & Associations

NAR CEO Dale Stinton: ‘Our consumer website is realtor.com’

Trade group's consumer advertising no longer focused on HouseLogic

SAN FRANCISCO -- The National Association of Realtors and realtor.com operator Move Inc. have not always seen eye to eye. But the trade group seems to have reached a turning point in its attitude toward realtor.com since approving changes to the site's operating agreement in July. At the trade group's annual conference this week, NAR CEO Dale Stinton told attendees that NAR's consumer advertising campaign had previously focused on pointing people toward HouseLogic, NAR's homeownership website. But not anymore. "Our consumer website is realtor.com. Point blank. That is our consumer-facing website," he said. Steve Brown, NAR's president-elect, said NAR had good reasons not to promote realtor.com before. "There was a point in which we weren’t sure if they were on the same page as us. So we needed to look at other venues," including HouseLogic, Brown said. "But I think the lesson learned as realtor.com fell to third place is that the importance of a consumer website is ...