Listing videos tend to follow a rather predictable formula. They flash images of carefully apportioned rooms that are set to classical music and voice-overs brimming with hyperbole. That bores the heck out of Brian Murray, an agent based out of Houlihan Lawrence's Bedford, N.Y., office. So when Murray produces videos for his listings, he seeks to spare prospective buyers what he considers to be the monotonous, sedative flow of most listing videos by crafting marketing videos that center on a flavorful theme. That’s how he dreamed up producing a listing video starring golden retrievers. The video -- which won Inman News’ most recent #madREskillz contest -- features shots of frolicking canines on the home's property along with narration from one of them. Based on its popula...
Nov 12, 2013 by Inman
Nov 28, 2012 by Paul Hagey