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1. To help prospects “envision life” at a beachfront lot he’s representing, Larry Revier, an agent at Florida brokerage Re/Max Preferred, commissioned an architect to produce a 3-D model of a home that could be built on it, and wove the model into a video tour.
2. While Trulia, Zillow and other sites may have stolen a bit of its thunder, old-timer Craigslist can still prove to be a fruitful marketing tool, said Amy Gerrish, managing Realtor at The Phoenix Metro Group.
Gerrish recently sold a home to a buyer who learned about it through a Craigslist ad she posted. “They called my buyers’ agent directly to schedule a showing,” she said.