While the agent review debate wages on, there is one simple step that every agent and brokerage can take to significantly raise client satisfaction to a 95 percent or higher level. That step is to send a post-closing survey to your clients on every transaction. Today’s consumer is pressed for time. They search for quick ways to find data about the people with whom they will do business and the products they will purchase. Virtually anyone who is Web-savvy has checked out Yelp and TripAdvisor for hotel and restaurant reviews, and Consumer Reports for product reviews. The challenges with Yelp While consumers still hold Yelp in high regard, there are serious issues that extend to any site that fails to vet their reviews. If the reviews aren’t vetted thoroughly, the platform creat...
Dec 5, 2013 by Lanny Baker
Sep 30, 2013 by Paul Hagey