This post explores a marketing tactic tweeted by the winner of Inman News' latest #madREskillz contest. Tweet an innovative marketing tactic on Thursday and tag it with #madREskillz for a chance to become our next winner. The proliferation of real estate agent reviews may have diluted their credibility in the eyes of some consumers. One expert has even argued that, since positive reviews on real estate agents are a dime a dozen, agents also need to focus on the volume of reviews to stand out from the competition. Sergio Gonzalez, owner of real estate marketing firm 3Sixty Strategies, the latest winner of Inman News' #madREskillz contest, argues that there's one type of online review that still packs a lot of punch: video reviews. “They can write whatever they want and ...
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