Marketing

Century 21 ‘takeover’ of YouTube homepage continues 2014 ad blitz

Franchisor expects 27M unique visitors will see 'puppy cam' banner ad today
Published on Mar 27, 2014

Century 21 Real Estate is continuing its 2014 ad blitz with a "takeover" of YouTube's homepage that features a "puppy cam" banner ad that links to the franchisor's homepage.Century 21 chose to place the ad, featuring a selection of eight puppy videos on YouTube because, according to Google, more online real estate searches occurred on March 27, 2013, than any other day last year.Century 21 expects the YouTube ad will generate 27 million views. The firm will also post stills, GIFS and videos of puppies to r/Aww, a subpage on Reddit, enticing users to visit the puppy cam ad on YouTube.Users can cycle through views of eight different puppies snuggling, running, playing and other cute actions in the ad, which ties into the franchisor's 2014 "Based on a True Feeling" marketing campaign.Century 21 TV spot that ran during the 2014 Sochi Winter Olympics.The ad evokes one of the brand's puppy-graced TV spots that ran during the Sochi 2014 Winter Olympic Games."Toda...

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