Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

Century 21 Real Estate is continuing its 2014 ad blitz with a "takeover" of YouTube's homepage that features a "puppy cam" banner ad that links to the franchisor's homepage.Century 21 chose to place the ad, featuring a selection of eight puppy videos on YouTube because, according to Google, more online real estate searches occurred on March 27, 2013, than any other day last year.Century 21 expects the YouTube ad will generate 27 million views. The firm will also post stills, GIFS and videos of puppies to r/Aww, a subpage on Reddit, enticing users to visit the puppy cam ad on YouTube.Users can cycle through views of eight different puppies snuggling, running, playing and other cute actions in the ad, which ties into the franchisor's 2014 "Based on a True Feeling" marketing cam...