Editor's note: This is the first of a two-part series. The median age of Realtors is 57, whereas the median age of first-time buyers is 34. If you want to effectively serve “next-gen” buyers and sellers, it’s imperative that you learn to speak “digital.” I recently heard realtor.com Vice President Max Pigman outline how the real estate conversation of today has shifted dramatically from that of the past. While real estate is still discussed at all types of get-togethers, the digital conversation is taking place in an entirely different way. While it’s obvious that “Gen Next” buyers and sellers are wedded to their mobile devices, most Realtors have yet to tap into communicating with them the way that they prefer to communicate. If you want to be more effective at sp...
Mar 31, 2014 by Bernice Ross
Mar 27, 2014 by Bernice Ross