Zillow has rolled out a new "coming soon" feature that allows agents, brokers and multiple listing services to market homes on its site up to 30 days before they hit the MLS. The feature is restricted to agents who advertise with the portal and the brokerages and MLSs who provide Zillow their listings in a direct feed. "Coming soon" listings do not feature ads for agents other than the listing agent. Agents can manually upload their coming soon homes to Zillow while brokerages and MLSs can opt in by adding a "Coming Soon" field to their current feeds or building out a separate, new feed dedicated to coming soon listings. Agents can renew a coming soon listing for up to 30 additional days. The feature allows a listing to land on the MLS with a "ton of velocity" with buyers dreamin...
Oct 24, 2012 by Paul Hagey
MLS & Associations
Mar 10, 2014 by Andrea V. Brambila