SAN FRANCISCO -- Real estate is brimming with tools that can help agents drum up leads, streamline transactions and generally make their lives easier, but many agents just don't use them. Should brokers force them to? No, says Valerie Garcia, senior technology coach at Re/Max Ontario-Atlantic. If some coaching doesn't do the trick, let natural selection have its way, she said, speaking on a panel about how to drive tech adoption at Real Estate Connect. "We have to stop having the conversation of how to get people to adopt, and we need to start having the conversation of how do we just let those people that don't fall behind," Garcia said. Brokers should expect people to get on the metaphorical tech bus or get off, she said. "We have to get to the point where tech adoption ...
Jul 11, 2014 by Cary Sylvester
Jul 15, 2014 by Inman